Supported By
INDEXT-C
Government of Gujarat
The Craft Awareness Program is a specially tailored activity for various groups of people ranging from design professionals, academicians, scholars, students, industry representatives, government and organisation personnel and others who have a deeper interest in Indian crafts. The main aim of this program is not only to generate awareness about craft but also to build long term relationships with the craft community. The program is customized as per the request and need of the specific group of users. 
The Craft Awareness Program comprises of various interactive and knowledge sharing sessions with craft communities, academicians, scholars, entrepreneurs and professionals working with crafts. Field visits to various craft clusters, craft-design organizations, heritage sites and hands on Craft Innovation Workshops and its dissemination are integral components of this program. The uniqueness of this program lies in the customization of each activity and time line on the basis of discussion and feedback from the participating group. The core idea of customizing each session and activity is to evolve the most conducive platform for exchange of knowledge between craftspeople, designers, architects, professionals and students. 
The first Craft Awareness Program was organized for students and faculty members of William De Kooning Academy, The Netherlands. The intent of the program was to make the students and the academicians aware about the various crafts of Gujarat and the rich cultural heritage associated with these crafts. As part of the program, the participants were taken to various craft clusters in the state and interacted with artisans, academicians and entrepreneurs working with crafts. A two day hands-on workshop on Madhubani painting was also conducted as part of the awareness program. The students from Netherlands interacted with a group of Indian students at CEPT University during the workshop exchanging the knowledge and design practices in both the countries. The interaction resulted into various cross cultural narratives. These narratives were translated into illustrations using Madhubani painting techniques in collaboration with master artisans. These interpretative narratives were applied to typical Indian day to day products creating a new range of contemporary products. There was an inter-generational and cross border knowledge sharing and dissemination that took place through this program.
Duration of the program – November 24th 2014 to December 3rd 2014
Venue: Design Innovation and Craft Resource Centre, CEPT University.  
              Craft clusters in Ahmedabad, Dholka, Nadiad, Sola.
No. of design participants – 8
No. of academicians – 3
Program coordinator – Prof. Jay Thakkar
Program organizer – Mitraja Vyas
Craft Design experts – Jwalant Mahadevwala, Snehal Kashikar, Canna Patel, Nisha Vikram
Key Craftspeople - Shantidevi Jha and Vijay Jha (Madhubani artisans), Bulbul Bhai (metal artisan at Nadiad), Anil Bhai (wood turning and lacquer craft at Dholka).

Schedule

Day 1 – Introduction session at DICRC and visit to the Heritage festival
Day 2 – Visit to Wood, metal and stone craft clusters at Gota,Ahmedabad, and Pottery cluster at Sarkhej, Ahmedabad. Visit to Andblack design studio.
Day 3 – Heritage walk, Visit to City Heritage Centre and Studio visit to HCP Interior Architecture Pvt. Ltd. (HCPIA)
Day 4 – Visit to Wood turning and lacquer craft cluster at Dholka
Day 5 – Visit to Calico Museum of Textiles, Ahmedabad
Day 6 – Madhubani painting workshop at DICRC, CEPT University, Ahmedabad
Day 7 – Madhubani painting workshop at DICRC, CEPT University, Ahmedabad
Day 8 – Studio Work at CEPT University, Ahmedabad
Day 9 – Studio Work and Exhibition of the program at CEPT University, Ahmedabad
The second Craft Awareness Program was organized for students of William De Kooning Academy, The Netherlands. The intent of the program was to make the students aware of the various crafts of Gujarat and the rich cultural heritage associated with these crafts. As part of the program, the students travelled to various craft clusters in the state and interacted with artisans, academicians and entrepreneurs working with crafts.A Surface Narrative Craft (SNC) Workshop on 'Mata ni Pachedi' was conducted in collaboration with CraftCanvas as part of this awareness program. The workshop was conducted over two days, 21st and 22nd Febraury 2015 where the participants learnt the craft of 'Mata ni Pachedi' from artisans Vasantbhai Chitara and Anitaben Chitara. For the final exercise, the participants - students from Faculty of Design, CEPT University and students from Willem De Kooning Academy, Rotterdam - in groups created illustrations based on their interpretation of the folk traditions behind the craft.
Duration of the program – February 17th 2015 to February 24th 2015
Venue: Design Innovation and Craft Resource Centre, CEPT University. Craft clusters in Ahmedabad, Nadiad, Sarkhej, Surendranagar.
No. of design participants – 13
No. of academicians – 4
Program coordinator – Prof. Jay Thakkar
Program organizer – Mitraja Vyas, Mansi Sathyanarayan
Craft Design experts – Jwalant Mahadevwala, Snehal Kashikar, Nisha Vikram, Kathan Kothari, Swati Kathan
Key Craftspeople - Vasantbhai Chitara and Anitaben Chitara (Mata ni pachedi artisans), Bulbul Bhai (metal artisan at Nadiad), Anil Bhai (wood turning and lacquer craft at Dholka).

Schedule

Day 1 – Introduction session at DICRC, Visit to Wood turning and wood carving clusters at Ahmedabad
Day 2 – Heritage walk, Visit to City Heritage Centre and LD Museum of Indology at Ahmedabad
Day 3 – Visit to Patola and Dhurrie weaving clusters (textile craft clusters) at Surendarnagar.
Day 4 – Visit to Patola and Khadi weaving clusters (textile craft clusters) at Surendarnagar.
Day 5 – Mata ni Pachedi Workshop at DICRC, CEPT University, Ahmedabad
Day 6 – Mata ni Pachedi Workshop at DICRC, CEPT University, Ahmedabad
Day 7 – Visit to Pottery cluster at Sarkhej and Andblack Studio
Day 8 – Visit to metal craft clusters at Nadiad
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